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| I Finally Found It! |
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A Better Way
to Make Money
By Burton H. Pugh
Hard Cover
303 pages
$35+s&h
The Holidays are coming! Buy one for a friend.
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Some years ago I read a book that had a profound influence on the way I trade — so much so that I included a picture of the author, Burton H. Pugh, in the group portrait I commissioned and named Friends I Never Met. Ever since then, I wished I could share that book with my Course Members, but it was long out of print and I couldn’t find a source for it anywhere. (The long and winding trail began on the West Coast, led me to the East Coast, and dead-ended in Texas!)
All that has changed now, and I’ll tell you about that shortly. First, I want to tell you the remarkable story of my relationship with this book:
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At the time of my story, my broker Steve’s two most successful clients were a man in his 60s who’d been trading since the ‘50s (he made his first millions in the Grain markets), and me.
During my daily price updates Steve would often say, “It’s so fascinating how you and Richard trade almost the same — and you’ve never even met each other!” And I always responded with something like, “Well, Steve, ‘Buy low, sell high’ is a pretty simple concept. There’s not much variety in it.”
But one day after he said this for the umpteenth time, I asked him how Richard got started in commodities. He didn’t know, but said he’d ask Richard for me. A few days later, when I called for my 7:30 a.m. update, Steve told me he found out: Richard began trading back in the ‘50s after he found and read an old, out-of-print investment book . . . .
“No way!” I exclaimed. “This is too weird! Don’t tell me it was Ted Warren’s book that got him started too?!” (I was referring to How to Make the Stock Market Make Money for You, the classic work my Deputy-Sheriff friend found in the used-book store that introduced me to technical trading using chart formations.)
Steve paused a long time before answering (creating that dramatic, heightening suspense): “No, it wasn’t Ted Warren’s,” he finally said, laughing. Soon after, Richard kindly faxed me a couple of key pages from that old book — enough to whet my appetite — until my Sherlock Holmes of long-out-of-print books located a copy. (It was published in the late 1940s.)
I got goose bumps reading it. Listen to this: |
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“You may pay a high price for the expression or advice of a market expert, but he can offer you but one opinion. On the quotation board every day is shown the compound opinion of several thousand men who back their opinion with cash . . . . All other news is secondary to your graphs. They tell the true story of what’s going on in the market. Other comments are opinion, the graphs are facts.” |
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Sounds just like Ted Warren and me, don’t you think?! This man was a very successful commodity trader too, and much of his book features commodity charts to make its points (just like Ted Warren’s).
Stocks . . . commodities . . . a chart is a chart! And with his refreshing explanations, lessons, and insights into technical trading, he revealed a method he devised to analyze and tell him when to enter any market. He called it “zones.”
It’s a fascinating principle — so simple, so obvious, and so elegant. I don’t know why this got lost in time, why it didn’t get handed down and passed along. (Well, except for a “skip” of over half a century, I guess it actually did: Richard shared it with me, and now --- finally! --- I can pass it along to you!)
“Buy low, sell high.” That’s the simple secret to wealth. But what really is “low” and “high” in any given market? Mr. Pugh’s zone method shows you.
I slowly incorporated, clarified, and refined the zone method into my own planning and trading and renamed it the Levels technique — a tool, not a system — to help evaluate and prioritize trading opportunities. I taught this tool at all my exclusive RoundTables, Boardrooms, and Bootcamps for years.
Here’s What All This Has to Do With You!
The book I’ve been telling you about is titled A Better Way to Make Money and I searched for it for years.
Now here’s the great news . . . I finally found it!
And I was able to buy up a large quantity and make it available at Four Star Books!
I’m so pleased and excited to be able to offer you this classic and timeless work. This is just the kind of unusual and helpful book that inspired me to establish Four Star Books in the first place. In my opinion, Mr. Pugh’s book should be read by everyone interested in technical trading. What an invaluable addition to your trading library!
Here’s just a smattering of chapter titles to give you an idea of the range of material covered in this amazing book: |
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Knowledge of Market Action |
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Carve Out Your Own Fortune |
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Make Your Deals Right From Your Home |
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Helping Yourself to Cash |
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Beating Inflation |
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The Triple Zone System |
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A Brilliant Example |
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The Power of Mass Emotion |
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Condensed Rules for the Careful Trader |
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And much, much more! |
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What a line-up of practical information! So, order your copy today. Then, let me know what you think of A Better Way to Make Money.

PS: I thought you’d be interested to know that Mr. Pugh was something of a philanthropist. I must admit that this is secondhand information, and I can’t substantiate it, but Pugh reportedly contributed an extremely large sum of money to Dr. Norman Vincent Peale (of The Power of Positive Thinking fame --- one the the best-sellers of all time!) way back when to help get Dr. Peale’s magazine Guideposts over a major financial hurdle and keep it going. Guideposts is still published today, and I believe it has the largest circulation of any magazine.
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Put a in your shopping cart.
Order Online or you may call Donna or Liz at
800-350-2350, or from Alaska, Hawaii,
and Canada dial 541-955-2742.
(8:30am to 5pm Pacific Time, M-F).
Copyright 2005 Four Star Books.
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